duminică, 28 august 2016

Good news: Jul et Mad launches a new perfume!

Le Luxe à la Française

The French "savoir-faire", an incomparable artistic refinement and the absolute luxury are reunited in a single, exceptional “Haute Parfumerie” house, JUL ET MAD Paris.
Since its launch in 2012, the Art of Perfumery became the scene where a beautiful “Histoire d’Amour” is revealed: the very true story of the two founders, Julien and Madalina.

Reunited in two most exclusive, High-Luxury Collections, “Les Classiques” and “Les WHITE”,all JUL ET MAD ParisExtraits de Parfum are composed in collaboration with internationally renowned perfumers employing, exclusively, the purest essential oils and rarest absolutes.

One of the most luxurious offers, original presentation and the diversity of available formats also define and complete this authentic perfume brand, where rarity and costs are no barrier, thus offering the unique experience of a Perfume without Compromise.

New Perfume Launch
The 14th edition of Pitti Fragranze will host, in “avant-première”, the launch of the 5th chapter of the duo’s magical love story, a new Extrait de Parfum to complete the brand’s Classic Collection.

JUL ET MAD Paris is proud to revealthe new exquisite fragrance creation,
Secrets du Paradis Rouge
Extrait de Parfum

composed by Luca MAFFEI(Atelier Fragranze Milano) - also the mastermind behind the Award-Winning “Néa” and “Garuda” from the brand’s High-Luxury collection “Les WHITE”.

The “Red City”, Marrakesh, the magnificent former Imperial cityat the foothills of the snow-capped Atlas Mountains.
Behind the majestic red walls of the ancient medina withtortuous, fascinating and mysterious streets, a splendid“Ryhad”opens its doors to unveil a hidden, most enchanting and welcoming interior garden… Aninviting heaven, veritable sanctuary, captivating and entrancing the visitors with its hypnotizing orange blossom scent embalming the air and the spirit…
The Story:
Homage to Julien and Madalina’s most cherished secret retreat. This “red paradise” discovered years back, during their honeymoon, has kept intact its magical, never failing to amaze and to mesmerize year after year…
An invitation to discover the couple’s own majestic oasis, their very secret source of serenity and happiness.
     Head Notes:Orange, Mandarin, Davana, NeroliMarocco, Cloves
    Heart Notes:Orange Blossom, Rose Damascena, Honey, Almond
                          Bottom Notes:Patchouli, Timbersilk, Vanila, Benzoin, Amber, Musk

The Offer Presentation:
       High-Luxury Silver Collection.  SRP: 320 € / $ 365.00
- 50ml (1.7 FL. OZ.) silver-platedFlacon &7ml (0.24 FL. OZ.) Nomad Spray
The precious nectar is presented in a collectible, hand decorated, silver-plated multi-faceted flacon, crowned with a custom-made bright silver cap impressing by its quality and weight and always accompanied by a made-to-measure white velvet pouch for the further protection of this veritable “jewel”.
A stylish hand-made wooden case in dark gray color leather, tastefully engraved with the brand symbol and hand-stitched with silver silk thread for a perfect and elegant finishing hosts the precious bottle. Conceived as a real jewelry case, its luxurious white velvet interior has a perfectly adjusted hold that further emphasizes the beauty of the fragrance.
A special and discreet compartment is dedicated to the silver “signature” Nomad Spray that always and naturally accompanies every perfume flacon. This rechargeable travel spray, sold filled and ready-to-use, not only allows having the favorite perfume on-hand anytime, anywhere; it also contributes to the uniqueness and originality of the presentation, as no other perfume brand proposes such a complete offer.

     Luxury “Love Basics” Silver Collection . SRP: 145 € / $170.00
-         50ml (1.7 FL. OZ.) classical transparent sand-polished & platinum-silver decorated flacon in luxurious white & silver «cloche» box.
Same fragrance, same concentration, a simplified format, the same magnificent heavyweight flacon with its most beautiful, luxurious white and silver packaging: all created in accordance with the luxurious image and high standards of JUL ET MAD Paris.

 Pre-Launch: PittiFragranze, Florence, Italy (9-11 September 2016)
             OCD: September-October 2016


Luca Maffei is a young italian independent perfumer, born and based in Milan, working for his own company - Atelier Fragranze Milano. 
Since childhood he was very close to the world of essences. His first olfactory memory is hi smother’s perfume. 
Fascinated by the charm of rawmaterials and the mysterious alchemy by which they combine since he entered the first time a perfumer lab, at age of 22 he decided to explore this unique world. He studied perfumery in Grasse with a special mentor, Francoise Marin and hedid his apprenticeship with Vincent Ricord in Epressions Parfumées. 
During his young career, Luca already signed more than 50 perfumed creations (Fine Fragrance, Air scent/Candles) for Houbigant Paris, Perris Monte Carlo, Carthusia, Masque Milano, Pineider, Laboratorio Olfattivo. 
Two of his creations, Black Pepper &Sandalwood by Acca Kappa and Néa by JUL ET MAD Paris, were awarded in 2015 and respectively 2016 with the prestigious “The Art and Olfaction Awards”, Independent Category, in Los Angeles. 

He is member of SFP (Société Française des Parfumeurs) since 2014 and the perfumer he admires above all is Edmond Roudnitska as for his legendary creations and his life dedicated to perfume. He said “a beautiful perfume is the one that leads to a shock” and this is also Luca's greatest ambition.

miercuri, 3 august 2016

Irisul magic * The magic iris flower: Xerjoff Irisss

Bună, dragile mele! 

   Astăzi este o zi specială fiindcă mă pregatesc să vă dezvălui o taină: am descoperit cel mai frumos parfum centrat pe nota de iris florentin. Da, ştiu, este nota mea prefearată şi poate sunt subiectivă, veţi spune. Nu ştiu dacă aveţi dreptate, dar cert este ca Xerjoff Irisss este atat de perfect încât îţi înmoaie genunchii atunci când îl simţi pentru prima data şi îţi face inima să bată mai tare de fiecare dată când te întorci la el. Oh, şi crede-mă, ai să o faci. O sa vrei să il porţi iar şi iar, până o să ai impresia ca îţi curge prin vene. 

   Să vi-l descriu? Cum aş putea, fără să pară prea sărace şi prea fără miez cuvintele mele? Totuşi, o să vă spun o poveste care să ii zugravească una dintre multiplele faţete. 

 Abia o zărești printre cedrii falnici ce aruncă umbre lungi peste pădure. Dacă privești atent, o să îi vezi mai întâi părul argintiu ca un fum, unduindu-se în bătaia vântului, apoi o să îi ghicești silueta subțire, de vrăjitoare a pădurii. Stă în genunchi. Culege flori de iris. Ține buchetul în brațe, iar mișcările îi devin frenetice pe măsură ce buchetul prinde contur. Printre bulgării de pământ se zăresc și rădăcinile florilor de iris. Le îngroapă îngrijorata cu mâinile ei mici, și tot privește în spate peste umăr, iar mișcarea îi răvășește pletele ce îi curg acum peste petale. Mă uit la ea. E ireal de frumoasă și parcă îmbibă chiar și aerul din jur cu gingășia ei. Gata! Iat-o că se ridică. Buchetul îi strivește rochia cu greutatea lui, desenând forme fantomatice pe trupul ei moale. Pleacă. Să o strig? Aleargă și strânge buchetul la piept. Se uită în urmă și buzele i se mișcă ritmic. Irisss, Irisss... șoptește și aleargă mai departe. 

  Dacă încă vă plac poveştile cu vrăjitoare, vizitaţi cu încredere magazinul Elysee Concept şi lăsaţi-vă prinşi în mrejele lui Irisss.

 Hello, my darlings!

    Today is a special day for me because I am going to reveal zou a secret: I discovered the most beautiful fragrance gently buit around the orris note. Yes, I know, is my favorite note and I may be subjective, you would say. I do not know if you are right, but Xerjoff Irisss is so perfect that it would blow your mindthe first time you will try it and will make your heart beat faster every time you come back to him. Oh, and trust me, you will want to come back. I am sure zou would feel the urge to wear it again and again, 'till you will be certain that it runs through your veins.

    Shall I describe it? How could I, without my words being too flavorless? However, I will tell you a story that would depict one of its many facets.

You can barely catch a glimpse of her through the imposing cedar trees that cast long shadows over the forest. If you look closely, you'll see her silver hair, like smoke undulating in the breeze, then her thin silhouette, like witch of the forest. She is on her kneels, picking iris flower. She keeps the bouquet in her arms, and her movements became frantic as the bouquet is taking shape. Among clods of soil, there can be seen the roots of the iris flowers, but just for a second, than she buries them quickly with her small hands, as she looks back over her shoulder looking worried. The movement makes her hair flow like a river over the petals. I look at her. She is unbelievably beautiful and she impregnates even the air around with her tenderness. She rose up. The bouquet's weight draws ghostly shapes on her dress. She starts to run but suddently she looked back and I saw her lips move rhythmically. Irisss, Irisss ... she whispers and loses her trace in the majestic forest.
  If you still love fairytales with misterious witches, visit Elysee Concept Gallery and let Irisss amaze your senses.